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We do qualitative research differently


About LDA Research – Medical Market Research Company

Lucy Doorbar is founder and MD

LDA Research was set up by Lucy in 2011. Based in Bedfordshire, the company comprises a small core team working with a network of trusted associates that operate across the globe. LDA Research clients include health market research agencies, management consultants, medical and pharmaceutical clients, advertising companies, design agencies and medical comms agencies.

“I saw a gap in the medical market research market and I thought that we could fill it. So LDA Research was created to provide a network of consultant level interviewers who would carry out qualitative medical market research internationally.”


Professional Moderators

Our work is distinguished by the fact that we don’t use students, graduates or call-centre interviewers to conduct research. Only professional moderators and interviewers with previous experience working for medical companies or from senior roles in specialist healthcare market research are used. Our team’s in-depth knowledge means that interviews are more thorough, and our capacity to dig deeper helps to draw out insights for clients.

LDA Team

Lucy Doorbar

Background: BSc Psychology and Sociology. Previous senior roles in healthcare market research with HBS Consulting, the Planning Shop International and Ipsos MORI.

LDA Roles: Project Management, finance, analysis, marketing.

Adores: Spending time with my family and two daughters, reading a book whilst on lying on a sunny beach, walking my dogs, lazy Sunday brunches.

Rachel Barnes

Background: MA in Philosophy (Cambridge), QTS since 2006. KS4 and KS5 lead teach 2005-2009 then education consultant for London LEAs  2009-2010.

LDA Roles: Project management, recruitment, analysis and office management.

Adores: Spending time with my family, reading, long walks in the countryside and making extravagant cakes!

Viviana Horwood

Background: Degree in Italian Studies and a Post Graduate Diploma in Human Resource Management, Previously HR Specialist for a large FMCG company.

LDA Roles: Project management, recruitment, respondent panel maintenance, moderating.

Adores: Singing, Dancing, Musical Theatre, Reading, Running and Cruising round the world!

Andrew Grant

Background: 30 years in sales and marketing for a range of industries, including recruitment, IT, event management, online broadcasting and financial services. Followed by 15 years in market research specialising in pharmaceuticals, medical devices, IT and B2B.

LDA Roles: Project design and management, group and individual moderation, analysis and interpretation.

Adores: Travel, history, car maintenance, DIY projects.

Caroline Southhard

Background: 25 years in marketing, market research and innovation (new product and service developments). Worked in a range of industries including Science, Publishing, Medical Financial, Telco, Education, Not for Profit, consumer research including FMCG, social and commercial. Has been involved in all stages of projects including direction, development and management. Interested in how research is utilised and helping businesses make progress.

LDA Roles: Moderating, project design and analysis.

Adores: Music, Yoga, Cooking and Nature.

Fatima Mitha

Background: BA (Hons) Marketing Management.

LDA Roles: Research Executive MRS Apprenticeship

Adores: Travelling, reading, cooking and going on scenic walks.

Thomas Downe

Background: BSocSc (Hons) Sociology

LDA Roles: Research Executive MRS Apprenticeship

Adores: Cooking, avid sports fan, gaming, travelling and spending time with family and friends.

Leigh Hart

Background: 15 years in medical market research, with a wide range of clients (charities, small start-ups, conglomerates) and topics (behaviours, medications, medical devices). Expertise in primary research, secondary research, GDPR compliance and social media outreach. Experience in project proposals, project management, analysis, reporting, presentations, technical training, field studies, database management and database programming.

LDA Roles: Moderating, Analysis.

Adores: Dog walks, rainy day reading, newspaper puzzles, family classical music concerts, pub lunches and Mexican food.

Our contact details are...

01525 861436
0781 4526463

LDA Research,
Enterprise House,
Building 52, Wrest Park,
Silsoe, Bedfordshire,
MK45 4HS

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