Are Video Interviews ‘the Future’ for Qualitative Research?
LDA Research has seen a growing enthusiasm for the use of online platforms such as Teams and Zoom in medical market research and there’s no sign of it slowing.
LDA Research has seen a growing enthusiasm for the use of online platforms such as Teams and Zoom in medical market research and there’s no sign of it slowing.
Like many professionals, I believe there is an art to my work as a medical market field researcher. Gathering insights about healthcare products, services, and market trends is not something that can easily be replaced by an AI-generated voice. Being a moderator involves far more than simply reading questions from a discussion guide.
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