Benefits of using LDA Research
- Efficiency: 72 respondents across 19 different types recruited and scheduled within 6 weeks from start of recruitment
- Flexibility: completed interviews informed the different teams about who to interview so sample was changed and added to as the project continued
- Communication: client was sent bi-weekly updates and constantly informed about the progress of the various teams
Case studies
Client:
A large pharmaceutical company based in the UK
Markets:
UK
US
Synopsis of Study:
6 therapy areas, 60-minute interviews about newly developed apps and their utility in each therapy area with various stakeholders.
Sample:
- Sample total began at 54 and ended at 72:
- Procurement specialists
- Insurance specialists
- Geriatricians
- GPs
- Psychologists
- Memory Specialist (UK only)
- Breast surgeons
- Orthopaedic surgeons
- Neurologists
- Epileptologists
- ER Consultants
- ICU Consultants
- Patient Group reps
- Medical oncologists
- Radiation oncologists
- Lab specialist
- Nursing home manager
- Urologists
- Pathologists
