Medical market research has traditionally concerned itself primarily with clinicians, nurses, patients, pharmacists and medical reps. More recently, though, LDA Research has extended its focus to include an additional professional sector within the healthcare context. It’s one that’s made up of a vast array of roles including IT infrastructure engineers, CIOs and CMIOs. The size of the team involved reflects the growing importance of IT system integration as a key component of health care improvements.
The NHS is in the process of integrating IT into its primary care practices. This requires complex system integration in order to co-ordinate and share patient information across all applications in the health care sector. Secure use and sharing of Electronic Medical Records (ERM) has the potential to improve cost effectiveness, whilst enhancing the quality of care on offer.
The proven benefits of IT system integration are:
As with every IT system, the architecture will only be as good as the knowledge upon which it is built. LDA Research is, therefore, involved in developing that knowledge via its database of specialist IT respondents in the UK, USA, Canada and Australia. There are 4 distinct, but intersecting areas of research:
The integration of a hospital IT system is a complex process and it cannot be achieved overnight. The EMRAM model offers both a roadmap which hospitals can follow, and a maturity model whereby hospitals can measure their progress against global counterparts. It comprises an eight-stage (0-7) model which measures the adoption and utilisation of electronic medical record (EMR) functions, with the ultimate goal being a paperless environment.
LDA Research is a qualitative medical market research provider. Founded a decade ago by Lucy Doorbar, we specialise in providing global intelligence in the pharmaceutical industry and medical device sector. We have dedicated healthcare panels in the UK and US, as well as a network of international associates. The LDA Research team is committed to being the eyes and ears of our clients wherever they need us to be and whatever they need to know.