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Can AI replace human interaction in market research?

Senior Moderator Andrew Grant explores the capabilities and limitations of AI in qualitative research, sharing first hand insights from an experiment using Google Gemini to conduct an interview. This week, I’ve been trying to replace myself with AI.  In 2023, a Goldman Sachs report (https://www.bbc.co.uk/news/technology-65102150) estimated that AI would supplant up to 300 million jobs […]

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