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The Pros and Cons of Using Zoom for Qualitative Research The global coronavirus pandemic catapulted Zoom into our collective consciousness overnight. All of a sudden everyone was using the verb ‘to Zoom’, and businesses were finding innovative ways to keep... Continue reading The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients Amongst the many lessons we will take away from the COVID-19 pandemic is the importance of getting public health messaging right.... Continue reading Feature Interview with LDA Research Founder, Lucy Doorbar Feature Interview with LDA Founder, Lucy Doorbar This month we were lucky enough to be able to schedule in an interview with LDA Founder, Lucy Doorbar. It was a great opportunity to find out how she... Continue reading Why is Patient Feedback Critical to Rare Disease Treatments? Why is Patient Feedback Critical to Rare Disease Treatments? A disease is designated as ‘rare’ if it affects only a small proportion of the population (roughly 0.05% in the EU). The term ‘orphan... Continue reading