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The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients The Importance of Messaging That ‘Cuts Through’ for HCPs and Patients Amongst the many lessons we will take away from the COVID-19 pandemic is the importance of getting public health messaging right.... Continue reading Feature Interview with LDA Research Founder, Lucy Doorbar Feature Interview with LDA Founder, Lucy Doorbar This month we were lucky enough to be able to schedule in an interview with LDA Founder, Lucy Doorbar. It was a great opportunity to find out how she... Continue reading Why is Patient Feedback Critical to Rare Disease Treatments? Why is Patient Feedback Critical to Rare Disease Treatments? A disease is designated as ‘rare’ if it affects only a small proportion of the population (roughly 0.05% in the EU). The term ‘orphan... Continue reading How Face Masks Affect Communication in a Healthcare Setting The Eyes Have It – How Face Masks Affect Communication in a Healthcare Setting “The first time I wore a mask at work I was surprised by how isolated it made me feel. There was a whole new language to... Continue reading