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The Patient’s Perspective – 4 Approaches to Patient-Centric Research In what ways does your condition impact your daily life? Continue reading Why Is It So Difficult To See a Doctor? Despite consistently high numbers of confirmed cases across the UK, life has been getting back to normal over the past few months. Shops, pubs and restaurants are open once more, and thriving. Public... Continue reading Healthcare IT System Integration Research Medical market research has traditionally concerned itself primarily with clinicians, nurses, patients, pharmacists and medical reps. More recently, though, LDA Research has extended its focus to... Continue reading DFUs for Medical Sales Reps in a Post-Lockdown Environment The life of a pharmaceutical sales rep looks very different today from two years ago. Back then face-to-face sales meetings were standard practice across the NHS. COVID-19 and its attendant... Continue reading