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The Art of a Market Research Moderator Like many professionals, I believe there is an art to my work as a medical market field researcher. Gathering insights about healthcare products, services, and market trends is not something that... Continue reading Patient Feedback on Medical Market Research Participation The ‘patient experience’ of disease and its treatments is of huge value for pharmaceutical companies or medical device manufacturers. People who live day-in and day-out with a condition can provide... Continue reading What Will Post-Lockdown Medical Market Research Look Like? The long Covid winter is finally drawing to a close, and the UK is inching ever closer to a graduated end to lockdown. After a year of businesses scrambling to adapt to extraordinary circumstances,... Continue reading The Pros and Cons of Using Zoom for Qualitative Research The global coronavirus pandemic catapulted Zoom into our collective consciousness overnight. All of a sudden everyone was using the verb ‘to Zoom’, and businesses were finding innovative ways to keep... Continue reading