Charities - Healthcare industry market research
With extensive experience working with sensitive patient populations. We provide a wealth of experience with patient groups, mindful of empathy and ethics. We are here to discuss your research needs and potential approaches to help develop a research approach that is optimal for engaging your chosen research population. We will be here every step of the way to ensure the research project is an enriching experience for respondents whilst providing you with the insights you need.
Case studies
Client:
A large UK based charity supporting aging people
Markets:
UK and Spain
Synopsis of Study:
The charity client was seeking to conduct a large qualitative study with elderly patients, caregivers of elderly patients and HCPs treating elderly patients to research how chronic pain in elderly patients is managed.
How did LDA Research help?
- Multiple recruitment avenues were used to screen and recruit the sample of 18 elderly patients across a range of ages from 65 years to 75 + years in both markets; a sample of 10 caregivers across both markets; and a sample of 15 HCPs across both markets
- Patients and caregivers were verified with face-to-face meetings prior to recruitment in order to ensure that they were able to coherently speak about their experiences and in order to ensure that they were comfortable with the methodology of 60 minute IDIs.
- AT LDA’s suggestion, consideration was given to the respondents’ ages and, where necessary, the methodology was adapted on a personalized basis to incorporate breaks, the accompanying of patients with their caregivers or two shorter IDIs.
- Full sample was met across both markets to provide the client with detailed insights from a range of stakeholders to underpin their development of patient-facing support materials.
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