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Can AI replace human interaction in market research?

Senior Moderator Andrew Grant explores the capabilities and limitations of AI in qualitative research, sharing first hand insights from an experiment using Google Gemini to conduct an interview. This week, I’ve been trying to replace myself with AI.  In 2023, a Goldman Sachs report (https://www.bbc.co.uk/news/technology-65102150) estimated that AI would supplant up to 300 million jobs […]

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SOLE SURVIVOR

LDA Research is supporting CureLONP1.com Aria’s Miracle research fund and her parent’s conviction that hope lies within the global medical and scientific community Aria’s parents need to

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